When designing a logo, you shoud know which type of logo would be the most fit for the client, type that will help you achieve a great solution. There are three basic types of logos, Iconic Logo, Logotype and the third is Combination Marks which combine between Iconic and Logotype, Each of these different classifications of logos have its own design challenges and features. We will talk about Logotype – also sometimes named Wordmark or Typographic logos -. Logotype is a standardized graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. Type fonts that you are use or design come in thousands of possible sizes, variations, shapes and styles, each of them conveying a slightly different impression upon your intended audience.
In this article, we will talk about 10 points you should know as a logo designer and considering when you designing a logotype.
1. Begining with Reading
Undoubtedly, If you do not knew typography rules and how to works with letters, You can not design a professional logotype. Therefore i recommend you to read Thinking with Type book for Ellen Lupton. The book include three sections, namely Letter, Grid and Text. So it will helping you so much to design professional logotype. Read Most 20 Books You should read them
2. Sketching
Start the Logotype process Read more…
Archive for the ‘Design’ Category
10 Steps To Design a Logotype
By: Posted on: July 19th, 2010
Is Avataritis Killing Your Brand?
By: Posted on: May 17th, 2010
Let’s face it. The first brand message you offer up in social media comes from that little square icon that represents you in cyberspace, your avatar. Whether you know it or not, everyone who sees your image forms an impression of you and/or your personal brand instantly. What do your brand images say about you? Are you one of the millions afflicted with…Avataritis? Take this yes or no test to find out:
Do you have half of your ex-girlfriend’s arm around your neck in your cropped down image?
Was your image snapped on a smart phone by your overserved BFF at last week’s big kegger?
Does you photo scream 1995?
You use the boilerplate Twitter birdy or Facebook silhouette.
Is there a greyish, orangeish, yellowish swishy backdrop and a contrived smile on your face?
Is it just your eyeball?
Do you looked even a little bit wasted?
Is your image actually not you but instead an image of your fluffy dog, porche carrera or new born babe?
Are you masquerading as a celebrity or Homer Simpson?
If you answered yes to any of the above you’re not alone. Say it with me… “Oh Crap!! I have Avataritis!” Prognosis: your social media picture is crap. Worry not. There is a remedy.
Know your brand.
Take a critical minute to define your personal brand. This exercise it very important and is the first step Read more…
5 Reasons Why Landing Pages & Forms are More Valuable than Homepages
Posted on: March 29th, 2010
A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.
Here are five reasons landing pages are more valuable than home pages:
Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific Read more…
Design Essentials: Attention to detail
By: Posted on: February 25th, 2010
In defense of simplicity: Detail vs. Clutter
Now, in promotion of minimalistic and simplistic design, there is a huge difference between attention to detail in design and simply cluttering a design with unnecessary details. Paying attention to the detail of a design means you consciously examine and polish every element of your design–whether simple or complicated. It means you only include what is necessary, and you make necessary elements beautiful. Many designers confuse creativity with clutter . Even cluttered designs can be created without attention to detail. Simplicity is a great way to focus on what is important in your design and then really make it shine.
Beauty is in the details
Many times designers wonder what they can do to make their designs look more professional. Probably 9 times out of the 10 that I get asked “What would make this look better?”, my answer involves a reference to the details. This one of the primary differences between beginning designers and experienced ones. Beginning designers hastily finish a project when it looks good while experienced designers aren’t finished until it looks great.
A few tips
Lastly, I’d like to suggest a few tips that will help any designer learn to more effectively pay attention to the small details of his design.
• Thoroughly analyze designs you think are impressive. Make a list of what makes them so great. Read more…
15 Questions to answer before starting a Logo Design
By: Posted on: February 19th, 2010
Starting a logo design project without proper planning and theory is a futile attempt. You should know your targets before commencing a logo design project. The best thing is to list the logo design ideas and queries coming to your mind and then try solving them one by one. This will help you have a clear picture of your logo and save you from making serious logo design mistakes.
Some designers call this exercise a creative brief while others describe it as brainstorming. Irrespective of what you call this process, you should follow it before starting a logo design project. What this step will do is clear your mind of all the confusions prior to designing a logo. It is always better to answer questions beforehand, after all prevention is better than cure isn’t it?
Following is a list of questions which I always ask myself before starting a design project. It will surely help you make your logo design process faster, easier and more effective.
Let’s find out if your logo design displays answers to these imperative queries:
What is the purpose of your business?
What products and services are you offering to your customers?
What target audience you will be catering?
Who are your present and potential competitors?
What differentiates you from your competitors? (Universal Selling Point- USP)
Will you be following logo design trends or come Read more…
