Wanted to throw some ideas your way on how to increase your blog traffic in a massive way. The beauty about blogs is that they are your personal controllable piece of internet real estate. By no means do I want this post to overwhelm you with all the different options available. But I do want you to take 1 or 2 tips that resonate with you and focus on them at first to increase your blog traffic. Using 1 or 2 tips initially for you to get initial results and master them and then you can always add other tips later on.
So here it is….
Tip #1: Forum Marketing
Visit other network marketing sites like BetterNetworker.com and actively participate in discussion threads. Start a post, answer a question or give an opinion so you can enter your signature file. This provides exposure to your site as well as targeted traffic.
Tip #2: Create a Facebook Group or Fanpage
Use this free social site to brand yourself and attract your target market. By providing valuable content to your loyal following or fan base, you can invite them over to your blog.
Tip #3: YouTube Marketing
Video Marketing has a 400% response rate than that of print. Very powerful strategy that allows your prospect to see you, hear you and relate with you at some level. Once done Read more…
Archive for the ‘Online Marketing’ Category
How To Generate Massive Blog Traffic Using These 6 Tips
By: Posted on: July 6th, 2011
Is a Logo or Website more Importante for your Business ?
By: Posted on: October 8th, 2010
Whenever I have started an online personal project, after the initial research on the viability of my idea, I have always begun with the logo. We all know that a planned, well informed and structured approach to starting a business begins with a unique identity that sets you apart in this brand conscious society where chaos reigns on a regular basis. What happens if you launch a venture with a brilliantly functional website that is well received but has no purposeful identifying mark? How do things work if you’ve got yourself a logo that everyone is talking about but you don’t care very much about having a web presence? Today my question to you is,
After you have researched and outlined your business model, would a logo or would a website be the next logical step? Why do you think one is more important over the other? Have you ever had to make a choice to pick one over the other? How has it affected you and your business?
I am a logo designer to the core and I would probably brand our holiday activities, certain parts of our home, create logos for our kids and important events and occasions if I am not kept in check. So going by that alone, I would say that a “logo” is more important for Read more…
11 Ways to Make Your Customers Swoon
By: Posted on: September 29th, 2010
Lots of people say that in the world of social media it’s your job to engage with customers. You have to talk to them, be accessible and give them something about yourself to hold on to. I guess that’s true. However, I think businesses have to go even further than that. I think if you want customers to evangelize your brand and be loyal to you, you have to do more than just talk to them – you have to woo them. You have to make your customers swoon.
As a small business owner, how can you get customers to swoon? Here are 11 practical suggestions.
1. Monitor the social networks for people talking about your company. When they’re saying positive stuff, say thank you. When it’s negative, get more details and then say thank you. When they’re asking questions, answer them and say thank you. When you find people talking about your company, respond.
2. Show up places they wouldn’t expect. Your customers have certain places where they hang out on the Web, even outside of Twitter and Facebook. Find their local watering holes and be there when they need you. Don’t hijack their conversation or try to sell your services; just be part of their world and let them know you’re there.
3. Create a blog, write content designed to address customers’ Read more…
How to be All Things to All Customers
By: Posted on: August 27th, 2010
There is one indisputable fact that marketers who sell soap already know about their customers that you probably don’t. Men and women buy soap differently—that’s no surprise. But while you might be tempted to focus on packaging or different scents… it turns out the key to getting repeat purchases is knowing that for women, it is the scent of the soap that is the most important, and for men it is the lather. Sell a great smelling soap to a man with no lather, and he won’t believe it worked as well and stay away from it. There are presumably scores of evidence and research to back up this basic soap fact—yet even if there weren’t you could read this point and immediately understand it to be true.
Soap is a simple product and the lesson that selling it offers for your small business is simple too: find the one ingredient that matters most to your customers and then find a way to focus on it. Sounds pretty obvious, doesn’t it? Now consider home pregnancy tests. Most of them are the same, but what marketers of THOSE products know is that people generally buy them in two emotional states: hope or fear. Depending on which emotion they are buying with, the packaging is different.
What we are talking about here is basic Read more…
23 Clever Little Tactics For Online Lead Generation
By: Posted on: August 23rd, 2010
There’s plenty of ways to generate leads online. In fact, there’s probably an infinite amount of ways to generate leads online.
All it takes is a little creativity and an overarching strategy and you’ll be hard pressed to find that your work isn’t paying off in spades.
If you’ve gotten the strategy down, here’s 23 ways to get the creative juices flowing…
23 Creative Ways to Get Leads Online
1. Landing pages are crucial to online lead generation. Make sure the pages where you capture your leads have all the elements of a great landing page. Most of the tactics on this page will require a landing page of some form or another where the potential lead will enter their email address.
2. Use strong calls-to-action to make every page on your website lead (eventually) to one of these landing pages.
3. Write a special report that provides a solution to a problem your customers have. The goal here is to answer a small problem within a big problem. The big problem should be solved by buying your product. Require and email address to read it.
4. Write a white paper that does basically the same thing as above. You might be surprised at the results of labeling it a “white paper,” though. Read Mike Stelzner’s book if you need help. Again require an email address.
5. Put together Read more…
5 Site Metrics Every Small Business Should Track
By: Posted on: August 12th, 2010
Many site small business owners’ eyes glaze over when people start talking about analytics, click through rates, and abandonment funnels. Really, there’s a lot of jargon that goes with measuring a site with analytics.
Small business owners should be paying attention to their site analytics because the data provides useful insights into their site traffic, which ultimately leads to more sales. If you’re not paying attention to your site analytics, your business is leaving money on the table.
The problem with most analytic packages is that they’re large and confusing, providing tons of data without much instruction. Fortunately, there are only a few really important metrics that small businesses owners should track to get the best results. It’s like the 80/20 principle: these are the 20 percent of metrics that provide 80 percent of the most value to small business owners.
The Tools
First off, you’ll need to install tracking software. It’s usually only a matter of installing a bit of javascript in the footer of your site’s design. If you don’t know how to do it, your designer should be able to very quickly.
There are tons of stat programs out there, but Google Analytics gives me almost everything that I need to track. It’s robust and free, so it’s the perfect analytics program for small businesses.
Setting Up Goals
After you’ve set up Google Analytics on your Read more…
3 Easy Ways to Master Your Facebook Presence
By: Posted on: August 10th, 2010
The latest stats on Facebook are staggering: more than 500 million active members and 500,000 interactive applications. The site says members are spending over 700 billion minutes per month on Facebook.
For business owners, it’s clear you need some type of presence on the world’s number one social networking site. However, once you sign up, what’s the next step?
First, you should create a Facebook “like” page (formerly called “fan” pages). It’s fairly simple. Just create your page, edit your information, and push it live. The real challenge with your page is to get people joining, and coming back for more. I’ve had an Amber Mac Like Page for many months, but it wasn’t until this year that I truly understood how to make the most of my presence there.
Early this spring I sat down with a friend on Facebook’s strategy team. I asked him to spend an hour with me to demystify the page experience, and give me some insider tips for Facebook success. I learned a lot within these sixty minutes that changed the way that I approach my own Facebook Page. Here’s a summary what other businesses need to start doing now.
1. Fill the wall.
Many companies spend time prettying up their pages, diving into the Info, Photos, and Notes tabs, but the truth is that very few people actually venture out to Read more…
Brand Building Ain’t What It Used to Be
By: Posted on: August 2nd, 2010
Because the overwhelming majority of your customers are going online to find suppliers, products and services, that’s where you should focus your brand-building efforts. Naturally, you have a website to promote your brand, but a website alone is not enough. To raise the visibility and increase the strength of your brand, choose programs that offer both branding and lead generation benefits.
Branding is often undervalued. The mantra at many companies is “leads and sales, leads and sales,” with most marketing investments going toward lead generation activities. In addition, marketers often believe that branding results are difficult to measure.
The Internet has relegated these notions to the garbage bin. With a comprehensive online presence and investments in the right marketing programs, you can gain 24×7 visibility, build brand value, increase opportunities for sales, and measure the results of your efforts.
Another assumption is that “branding is nice, but it doesn’t help the bottom line.” Not true. In fact, if you don’t have any brand value, it’s easy to be considered a commodity. Take Nike(NYSE: NKE), for example. Without brand recognition, would customers be willing to pay a premium for its sneakers? Probably not.
You want your company’s products and services to be unique and to be known for benefits that you alone can deliver. How can branding help your company? There are three main ways, each Read more…
25 Ways to Engage Contacts in Social Media
By: Posted on: July 30th, 2010
What is it? What is it good for? Engagement.
One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level?
25 Ways to Engage a Potential Customer Using Social Media
1. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing tool. There should always be a hub where your contacts can interact. The so called “hub.” Wordpress is a great tool to start blogging. Get on it!
2. Join Foursquare and Use it during the business day. Foursquare is a service that allows you to update your location to the people following you on a regular basis. I do not recommend using this tool after business hours (could turn a little creepy) but it can help your contacts get an idea of what you do on a daily basis. Even if you are just sitting in your office for most of the day.
3. Join LinkedIN and recommend your partners. Most of us are already using LinkedIN (if you are not click thislink for great information on LinkedIN). When you start to recommend the people you love working with it will help spread Read more…
Do It Yourself Online Reputation Management Toolkit
By: Posted on: July 26th, 2010
Listening to real time conversations for opportunities, leads, and reputation management is now a standard marketing item on the to-do list.
While there are services such asRadian6, Trackur and Jive Software (Filtrbox) that provide this kind of tracking for a fee, there are a number of tools that any do-it-yourselfer can employ to capture much of what’s being said about their brands, people, products, and industries in real time:
1. Google Alerts
This one is certainly not new, but I still find people who don’t tap into it. Google Alerts allows you to set up as many custom searches as you like and have Google alert you via email or RSS when any mentions of those search terms hits their radar. Not 100 percent foolproof, but very good.
2. Google Reader
Google Reader is an RSS reader, which means you can use it to subscribe, capture, read and display anything that produces an RSS feed. Most people use it to sort and read blogs, but anything with an RSS feed will show up here, so you can filter a great deal of content, including tags in bookmarking sites such as Delicious. Every customer and competitor blog feed should be in here.
3. MyReviews Page
Rating and review sites such as Google Places and Yelp have become essential marketing tools. Monitoring reviews is a big part of managing and building reputation on these Read more…
