Whenever I have started an online personal project, after the initial research on the viability of my idea, I have always begun with the logo. We all know that a planned, well informed and structured approach to starting a business begins with a unique identity that sets you apart in this brand conscious society where chaos reigns on a regular basis. What happens if you launch a venture with a brilliantly functional website that is well received but has no purposeful identifying mark? How do things work if you’ve got yourself a logo that everyone is talking about but you don’t care very much about having a web presence? Today my question to you is,
After you have researched and outlined your business model, would a logo or would a website be the next logical step? Why do you think one is more important over the other? Have you ever had to make a choice to pick one over the other? How has it affected you and your business?
I am a logo designer to the core and I would probably brand our holiday activities, certain parts of our home, create logos for our kids and important events and occasions if I am not kept in check. So going by that alone, I would say that a “logo” is more important for Read more…
Archive for the ‘Website Design’ Category
Is a Logo or Website more Importante for your Business ?
By: Posted on: October 8th, 2010
5 Reasons Why Landing Pages & Forms are More Valuable than Homepages
Posted on: March 29th, 2010
A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.
Here are five reasons landing pages are more valuable than home pages:
Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific Read more…
